Aug 26, 2015
Your ability to retain customers and increase lifetime value
derived from them is dependent on how you manage the journey. They
may pause and restart multiple times as well as change directions.
Instead of leading them, we need to be beside them attending to
their needs and desires keeping them comfortable. This would need
to happen overtime across multiple channels including web, mobile,
and store front and in person. How to effectively design and manage
such a journey more as a chaperone who is looking to give vs. a
salesperson looking to get?
Guest: Gordon Gaudet, Executive Vice President & Chief Information Officer, Selective Insurance
Guest Bio: https://www.ciotalknetwork.com/contributor/gordon/
More on this Episode: https://www.ciotalknetwork.com/how-to-become-a-customer-chaperone/
More on Leadership: https://www.ciotalknetwork.com/topics/leadership/
More on Mobile: https://www.ciotalknetwork.com/topics/mobile/
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