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CIO Talk Network Podcast


Jul 21, 2010

What are the secrets for gaining unswerving customer loyalty? ...A good product or service that provides good value for time/money! ...building personal relationship with the customer! ...resolving customer complaints quickly! ...open and frequent communication with customers to be sure they are happy and stay that way! ...Now, a quick poll: Are we leveraging IT to do enough of all of the above, in order to gain True Blue customers, both “internally” and “externally”?

Guest: Kevin M. Larson
Title: Vice President and Chief Information Officer, AAR Corp.

For more details and related content:
https://www.ciotalknetwork.com/how-to-gain-a-true-blue-following-for-it-internally-externally