Dec 29, 2010
How can IT help sales to inform, interact with, and impress customers? What tools can it provide, and how can it enable sales to use these tools more effectively? Some sales departments might value more sales. How can IT facilitate this goal? Another sales department might prefer bigger margins on the sales in hand. How could IT facilitate this goal? How can IT help sales’ bottom line?
Guest 1: Gerald W. Shields
Title: Senior Vice President, Chief Information Officer, Aflac Incorporated
Guest 2: Peter Ostrow
Title: Research Director for Sales Effectiveness, Aberdeen Group
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