Jul 28, 2010
We justify positive Return on Investment (ROI) for new IT initiatives to make a business case, but what are we doing about discovering and measuring negative Return on Unawareness (ROU) and Return on Negligence (RON)? After all, isn’t the net value IT brings based on the ROI - (ROU + RON) formula?
Guest 1: Ina Kamenz
Title: Vice President and Chief Information Officer, Thermo Fisher Scientific
Guest 2: Vasant Dhar
Title: Paduano Fellow, Professor, Head of the Information Systems Group, and Director for the Center for Digital Economy Research at the Stern School of Business at NYU
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