Feb 15, 2012
Traditional wisdom claims that working closely with customers will
stimulate innovation but contrarians suggest that working closely
with customers yields the predictable, stifles creativity, and
misdirects resources into trivial innovation. Must we wait for
lightning to strike or can we successfully partner with customers
to innovate? What should a company do? And, in either case, how can
IT further assist?
Guest 1: Thomas H. Murphy, SVP & CIO, AmerisourceBergen
Guest Bio: https://www.ciotalknetwork.com/contributor/thomas-murphy/
Guest 2: Simon Szykman, CIO, The Department of Commerce
Guest Bio: https://www.ciotalknetwork.com/contributor/simon-szykman/
Guest 3: Michelle R. McKenna, CIO, Constellation Energy
Guest Bio: https://www.ciotalknetwork.com/contributor/michelle-mckenna/
More on this Episode: https://www.ciotalknetwork.com/should-customer-input-govern-innovation/
More on Innovation: https://www.ciotalknetwork.com/topics/innovation/
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